Magali Baton was a member of the French judo team for 10 years and finished third at the World Championships in 1997. In 2001, she ended her judo career and graduated from the University of Reims in psychology. Since then, she’s been providing high performance coaching and psychological support to help athletes, teams, and coaches reach their potential. In 2005 she expanded her reach with the creation of her own company – Seika Coaching. She believes that the values of competitiveness, performance, and determination are just as important in sports as they are in the highly competitive business world.